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Pipelines are a graphical representation of the journey a potential customer takes, from initial contact to a successful sale. Think of it as a roadmap that guides your sales process, ensuring no opportunity slips through the cracks. With Pipelines, you can clearly define the stages a lead progresses through, such as lead generation, qualification, proposal, and closing. Each stage represents a critical milestone in the sales cycle, allowing you to track progress and prioritize your efforts effectively. As a lead moves through the Pipeline, you gain valuable insights into their engagement level, enabling you to tailor your approach and communications accordingly. Whether it's nurturing a warm lead or negotiating terms with a hot prospect, Pipelines ensure you're always on top of the game. But Pipelines are more than just a visual aid. They're a powerful management tool that helps you analyze your sales performance, identify bottlenecks, and optimize your processes for maximum efficiency. With customizable stages and data-driven analytics, you can fine-tune your Pipelines to align with your unique sales methodology. At SMS-iT, we understand the importance of closing deals and nurturing customer relationships. Our Pipelines feature is designed to streamline your sales efforts, empowering your team to work smarter, not harder, and ultimately drive growth for your business.
Click on "Sales"
Click on "Pipelines"
Creating pipelines
With Pipelines, you can create customized stages that align with your unique sales methodology, ensuring no prospect or opportunity falls through the cracks. Whether you follow a streamlined, consultative, or enterprise-level sales approach, Pipelines provide a clear roadmap to guide your team from initial contact to closed deals.
We'll build three pipelines, each with different stages.
Click on "Pipelines"
Click on the "+" icon.
For a streamlined sales cycle, consider a 3-stage pipeline with the following stages:
To create a new pipeline, start by giving it a descriptive name that represents its purpose or sales approach.
Next, select a category for your pipeline. This category will be used for filtering and organization purposes.
For each stage in your pipeline, provide a clear name that accurately represents that step in the sales process. You can also customize the background and font colors for visual differentiation.
Once you've entered the stage details, click "Add Stage" to include it in your pipeline. The stage will then appear in the pipeline view, where you can delete or reorder it using the action icons.
Follow the same process to add the remaining stages for your pipeline, ensuring a logical flow that matches your sales methodology.
Click on "Save"
Your pipeline has been created.
For a consultative selling approach, consider a 4-stage pipeline with the following stages: Prospecting Needs Analysis Proposal Negotiation
Here is a the finished 4-stage pipeline,
Click on "Save"
Your pipeline has been created.
For an enterprise-level sales funnel, consider a 5-stage pipeline with the following stages: Initial Contact Discovery Call Presentation Negotiation Contract Signed
your 5-stage pipeline has been completed.
To view the stages in your pipeline, click on any stage block, then use the left and right arrow keys on your keyboard to move it right or left.
Add Opportunity
After setting up your pipeline stages, you can start adding new opportunities to track through the sales process.
To create a new opportunity, click on the "Add Opportunity" button.
When adding a new opportunity, you can either select an existing contact from a specific group using the "Filter By Group" option or choose an individual contact from your contact list.
After selecting a contact, their information will be automatically populated in the opportunity details form.
When creating a new opportunity, the "Stage" and "Lead Value" fields are mandatory. Select the appropriate stage from the drop-down menu, and enter a numerical value for the lead's potential worth. Additionally, you can provide an "Opportunity Score" rating from 1 to 10.
Optionally, you can include additional details about the opportunity, such as the "Lead Source" or any other relevant information.
Once you've filled out all the necessary details, click the "Save Opportunity" button to create the new opportunity and add it to your pipeline.
Your opportunity has been added to the pipeline.
Contact bar
The contact bar in the opportunity view provides quick access to various actions and communication methods for engaging with your leads or customers.
Send a text
To initiate a text conversation with the contact, click on the "A" icon in the contact bar, which will open a text message composition window.
From the text message composition window, you can type your message and send it directly to the contact's mobile number.
Send an email
To send an email to the contact, click on the "Envelope" icon in the contact bar
You can type your message and send it directly to the contact's email.
Send a fax
To send a fax to the contact, click on the fax icon in the contact bar.
From this field you can send a fax to your contact.
Send a voice broadcast
To send a voice broadcast to the contact, click on the "Speaker" icon in the contact bar.
In this field you can send a voice broadcast to your contact.
Make a call
To initiate a voice call with the contact, click on the "Phone" icon in the contact bar.
In this field you can make a call to your contact.
Update opportunity, book an appointment, add a task
By clicking on the "+" icon in the contact bar, you can update the opportunity details, book or modify an appointment with the contact, or add a new task related to the opportunity.
From this menu, you can update the details of an existing opportunity, schedule or modify an appointment with the associated contact, or create a new task specifically for that opportunity. This centralized interface allows you to manage and track all appointment and task-related activities efficiently, ensuring you stay organized and never miss an important step in your sales process.
Add a task
To create a new task associated with the opportunity, click on the "Note" icon in the contact bar.
You can create a new task specifically for your opportunity.
Moving an opportunity through the pipeline
To move an opportunity to a different stage, hover your cursor over the opportunity card and drag it to the new stage in the pipeline.
You can move through the pipeline.
After moving an opportunity to a new stage, you can continue tracking its progress and engaging with the contact using the various communication methods and actions available in the contact bar.
In addition to the pipeline stages, there are two special stages: "Closed/Won" and "Lost". These stages represent the final outcomes of an opportunity, indicating whether it was successfully closed or lost, respectively.
Automations
The SMS-iT CRM platform offers automation features that can trigger specific actions or communications when an opportunity enters or leaves a particular stage in the pipeline. When an opportunity enters or leaves a stage, you can set up automations to send a text message, email, voice broadcast, or fax to the contact. Additionally, automations can perform CRM actions like adding, moving, or removing the contact from a group, adding or removing tags, or using pre-defined templates.
To create a new automation, click on the "Automation" button.
Click on "Add Automation"
Let's walk through creating an SMS text automation. Select "Send Text"
First, select the relevant pipeline stage and specify whether the automation should trigger when an opportunity enters ("Stage In") or leaves ("Stage Out") that stage. Next, choose the sender number for the SMS and compose your message.
Click on "Save"
Check automation
After saving the automation, you can view and verify the details by clicking on the "Automation" icon specifically for the pipeline stage where you created that automation. This will allow you to double-check that the automation is correctly configured to trigger the intended action (e.g., sending a text message, email, or CRM update) when an opportunity enters or leaves that particular stage.
Check your automation.
Edit automation
To modify an existing automation, click on the "Automation" icon and locate the automation you want to edit.
Locate the automation you want to edit from the list and click on the pencil icon or "Edit" button next to it.
Make the necessary changes to the automation details, such as modifying the trigger stage, message content, or recipient information.
Click on "Update"
Your automation has been updated.
Automations can be used in various ways, such as sending opportunities to specific groups based on whether they are won or lost deals. You can also separate opportunities by tags and automatically add or remove them from groups or trigger additional automations. The possibilities are numerous and can be tailored to your specific sales processes and workflows.
Analytics
The SMS-iT CRM platform provides analytics and reporting features to help you track and analyze the performance of your sales pipelines.
Click on "Analytics"
From the analytics section, select the pipeline you want to analyze by clicking on the "Select Pipeline" dropdown or similar option.
Once you've selected a pipeline, you can view various statistics and metrics related to that pipeline, such as the distribution of opportunities across different stages, conversion rates, and other performance indicators.
Important Notes: 1. Pipelines provide a visual representation of your sales process, enabling better organization and tracking of opportunities. 2. Customizable stages allow you to align the pipeline with your unique sales methodology. 3. Automations can streamline communication and CRM actions based on opportunity stage changes. 4. Analytics offer valuable insights into pipeline performance and areas for improvement. Pipelines empower your team to work more efficiently, close more deals, and drive sustainable growth for your business.
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